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This course is designed to allow the learner to work independently in an industry setting related to their field of study. Learners are expected to follow the work schedule of the field experience host. The duration of this field experience is five (5) weeks.

This course is designed to apply learning from Digital Marketing to an industry partner project. Working with faculty and an industry partner, learners are tasked with finding solutions to a business problem. Focus is placed on application of theory and best practices and using business tools, techniques, and strategies to gain a deeper understanding of Digital Marketing. This course culminates with a final report and presentation of the project findings and recommendations.

This course is designed to provide an overview of the impact of digital platforms and channels on business practices and how they are used to enhance business performance. Emphasis is placed on consumer behavior in online environments, digital automation, and the impacts of globalization in digital commerce. Global trends, regulatory requirements, and ethical considerations are also discussed.

This course is designed to examine Search Engine Optimization (SEO) strategies that improve online rankings and visibility. Focus is placed on the role of SEO in digital marketing, best practices and industry standards, keyword strategies, on-page and off-page SEO and link-building strategies. Learners conduct an SEO audit that aligns with marketing objectives.

This course explores digital content strategy and its role in comprehensive marketing campaigns. Emphasis is placed on key principles of content strategy, including audience and consumer research, content planning, and distribution across multiple digital channels. Learners also discuss the use of digital performance metrics to inform content strategy and the alignment of content initiatives with business and marketing objectives.

This course is designed to explore strategies for optimizing content and front-end design in website and mobile applications to improve performance and usability. Key topics include the role of websites and mobile applications in digital content and Search Engine Optimization (SEO) strategies and techniques for improving User Interfaces (UI) and User Experience (UX) through structured, responsive, and adaptive design. Further focus includes the use of analytics in performance measurement and considerations for data privacy.

Prerequisites:

• MKTG1116B

This course is designed to provide a comprehensive understanding of social media marketing strategies. Learners examine social media campaigns across various platforms. Topics include content creation, audience engagement, paid social media advertising, and measuring social media performance.

This course explores video optimization and marketing strategies for video-sharing platforms. Emphasis is placed on optimization techniques that enhance visibility, user experience, and Search Engine Optimization (SEO). Learners also discuss video advertising, monetization strategies, and the use of performance metrics and marketing analytics to evaluate audience engagement and campaign effectiveness.

Prerequisites:

• MKTG1116B

This course is designed to develop knowledge of the foundations of email marketing and its role in content and digital strategies. Focus is placed on the various types of email campaigns, the use of Customer Relationship Management (CRM) and marketing automation tools, and email marketing best practices, industry standards, and regulations. Further emphasis includes list-building and segmentation techniques and the analysis of email marketing campaigns.

This course is designed to provide learners with the knowledge and skills needed to apply digital marketing technologies and automation in strategic marketing initiatives. Emphasis is placed on leveraging digital marketing technologies to support campaign execution, automated process optimization, and performance metric analysis to enhance marketing effectiveness. Learners discuss technology-driven marketing strategies, automation tools, and their impact on business and marketing planning.

Prerequisites:

• MKTG1115A

This course is designed to provide learners with the skills to develop and apply online advertising strategies that engage target audiences and support business objectives. Emphasis is placed on examining digital advertising strategies including Search Engine Marketing (SEM), social media advertising, video and display advertising, and methods for measuring campaign performance. Learners also discuss online advertising best practices, industry standards, regulatory guidelines, and legal and ethical considerations.

In this course, learners create the digital components of an Integrated Marketing Communication (IMC) campaign that aligns with business and marketing goals. Focus is placed on industry recognized digital campaign and creative planning methods, the digital components of an integrated marketed plan, and the development of multi-channel content. Learners also evaluate the effectiveness of the IMC campaign’s digital components and make recommendations for continuous improvement.

Prerequisites:

• MKTG1117C
• MKTG1118B
• MKTG1119B

This course is designed to examine and conduct digital marketing analytics to inform decision-making and strategies. Focus is placed on the role of analytics in marketing decision-making, as well as digital marketing analytics best practices and industry standards. Learners evaluate consumer behaviour data and campaign effectiveness in digital environments. The course culminates in learners presenting data-driven analytical insights and strategic recommendations.

Prerequisites:

• MKTG1117C

This course provides an opportunity for learners to develop and optimize digital marketing content across multiple channels, aligning with broader content strategies and audience engagement goals. Emphasis is placed on developing multi-channel content using Search Engine Optimization (SEO), paid search, social media, email marketing algorithms, and structured content strategies. Learners explore various content purposes, stakeholder needs, and storytelling techniques while applying accessibility, inclusivity, legal, and ethical considerations. 

Prerequisites:

• MKTG1118B
• MKTG1117C
• MKTG1119B

This course provides an introduction to the meaning of community service.  Students learn how community service can enhance a student’s educational experience, personal growth, employability, and civic responsibility. Students participate in one day of volunteering to enhance their understanding of civic responsibility and to help the New Brunswick Community College realize its vision of transforming lives and communities.

In New Brunswick, everyone in the workplace, including employers and employees, is responsible for their own health and safety and for the health and safety of those around them. This course introduces students to the importance of working safely and addresses how employers, supervisors, and employees can control the hazards and risks associated with the workplace. Students also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer, the supervisor, and the employee in ensuring workplaces are safe.