The 大象视频Information and Communication Technology Research Group (ICTRG), based on the Fredericton campus, specializes in applied research and development in areas like 5G mobile systems, Internet of Things (IoT), artificial intelligence, machine learning, and mixed reality, as well as social impacts of technology, assistive technologies, and sustainability. Directed by Dr. William McIver, Jr., and supported by a team of five full-time researchers, ICTRG complements later-stage innovation programs by providing scientific and technical expertise to businesses and community partners. Since 2013, the group has made key contributions across various sectors, including software engineering and human-centred design, tackling a wide range of challenges from city parking solutions to agricultural technology.